Coca Cola Essay examples
1098 Words5 Pages
This essay is regarding the most famous soft drink in the world Coca
Cola. Coca Cola was invented by Dr. John Pemberton on May 1886.
Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca
Cola company has already become the world’s largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tasty, another important reason is the company’s marketing strategy. The 4 ‘P’s (i.e. product, price, place, promotion) will be talked about as following.
The Coca Cola Company has almost 400 brands of beverage. It markets four of the…show more content…
The well-know Coke promotion is “Coca Cola
Christmas”, Coca Cola has a great “reprehensive” and considerable amount of Coke will be sold during that period.
Coca Cola Company manufactures beverage syrup and concentrates which then sell to a network of independently operated bottlers. For example, there is a bottler in Prince Alberta which is located in Saskatchewan.
Some of the bottler independently owned, some of them are owned by The Coca
Cola Company. Bottlers are responsible for producing, packaging and distributing the products to their territories. The method of the transportation usually is trucks. Trucks deliver products to intermediaries like retailer and restaurant. They also fill up the vending machine regularly which can be found all over the city.
We can easily notice that some other soft drinks compete with coke classic.
Although Coke classic takes big amount of market, other soft drinks also has big market share, such as Pepsi Cola, Mt.Dew, and so on. I like to drink Coke classic, because it is not as sweet as Pepsi product. Coke classic also is famous and reliable brand with a reasonable price. It is easy for customer to get in everywhere in the world.
2. The target market I am going to choose, who are young adults (20-29 years old). Some of people are in the baby boom echo group (20-24), and the other in buster (20-24). The Coke classic is suitable for my market
Essay The Coca Cola Company
1580 Words7 Pages
The Coca Cola Company
Summary of the History of Coca Cola
On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would look well in advertising', suggested the name Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born.
Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new product by distributing thousands of coupons that could be exchanged for a complimentary sample. In the first year,…show more content…
A visionary leader, he placed strong emphasis on product quality, establishing a Quality Drink' campaign using highly trained service teams. Early advertising discouraged consumers from calling the product Coke. They urged "Ask for Coca-Cola' by its full name; nicknames encourage substitution." But people kept asking for Coke and in 1941 the Company gave in to public demand. That year, the trademark Coke' received equal prominence in advertising with Coca-Cola', and in 1945 Coke was registered as a trademark.
The now legendary promise made by Robert Woodruff to General Eisenhower that every American serviceman would "get a bottle of Coca-Cola' for five cents, wherever he is and what ever the cost to The Coca-Cola Company" meant that Coca-Cola' went wherever the US troops did, making the brand truly international.
How Coca Cola differentiates itself from its competitors
How the general public perceives them may not be identical in all parts of the world. However, it can rely on a few very important aspects. The quality of its taste, the fiercely protected usage of the word "Coke" and the famous logo penned by Frank Robinson. The Quality aspect deserves special attention as Coca Cola found out at great expense when they announced a change in the formula to a